In the late 1980s, four friends who were all veterans of the hospitality industry had the dream of opening their own restaurant. They wanted a place with a casual atmosphere and a strong focus on quality food and service.
To differentiate themselves from other dining concepts, they decided an Australian theme fit the relaxed, friendly and fun image they wanted for their new restaurant. With a “No Rules, Just Right” mentality that takes food very seriously, but without taking themselves too seriously and operating under the premise that nothing stands in the way of pleasing the customer, they opened their first Outback Steakhouse restaurant in March 1988 in Tampa, Florida. Outback Steakhouse quickly became known as a place that served a great steak at a reasonable price by people who genuinely cared about the comfort, well-being and joy of their guests.